Every year my digital marketing class (Mktg 417) finds a product that would have good sales online. The students are tasked with creating a Facebook ad for the
Last week I had the pleasure of attending a talk given by our own Professor Dan Wolfe where he talked about how much the entertainment industry (TV and
Last year (2019) both Los Angeles and Washington D.C added more restrictions on Airbnb rentals. Both locations require hosts to only list their primary residence and put a
For our social media marketing class the students were tasked with coming up with a product that we can sell via Shopify using dropshipping. The product that came
The dropshipping phenomenon is expanding daily and while the business model will likely change and morph into something different than it currently is. It represents a very interesting