My conversation with the parents of a Heisman winner

A few weeks ago my son and I had the opportunity to meet with the parents of Joe Burrow (Cincinnati Bengals). Joe’s uncle  and I used to work together. His parents were incredibly down-to-earth and humble. We talked quite a bit about parental involvement in Joe’s development as a young athlete.

They emphasized that they were very hands-off during games—they didn’t yell or try to coach from the sidelines (even though Joe’s dad was a professional coach). They were always encouraging, never frustrated, and avoided pointing out mistakes. The only time they were firm with Joe was when it came to poor sportsmanship. They also shared that even today, Joe hears their voices during games after a bad play, he can hear them telling him to shake it off and move on.

I wanted to share this because, as you know, parents can often be very active in their children’s development. Coaches do their best to manage this, but it may be helpful to re-emphasize how words of encouragement can help players, while criticism—especially during games—can be harmful.

Another thing that stood out was the emphasis on playing multiple sports. Joe played football, basketball, and baseball growing up. He dropped baseball in high school but didn’t specialize in football until college. They felt that switching between sports really helped his development and kept football enjoyable.

Is the social media ban (Australia) really a bad thing?

I asked my Digital Marketing class of about 50 students (mostly 20 – 22 years old with equal gender representation) the following question: “Go back to when you were 13 years old. What would you tell 13-year-old you about social media that you know now?”

Overwhelmingly the views on social media were negative, nobody said they wish they spent more time on it, nobody said it made their life better, nobody talked about how great it is. On the contrary, people used words such as addiction, mental health, and self worth. I compiled the results in this document. What would you tell 13 year old you about social media

Can composting be profitable?

For those that have been following my work, I’ve been focusing on food waste reduction efforts. One of the big things we can do help remove the harmful impact of date labels is to turn waste into compost. Compost reduces food waste, it is great for plants, and it’s better for soil than harmful fertilizers. There is a new startup in Fredericksburg that is bringing composting to households and businesses in the Fredericksburg area, I want to give them a shout out so that we can support their efforts. Give them a look: http://fxbgcompost.com

Kashef Majid – Associate Professor of Marketing – University of Mary Washington

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