National Signing day represents a unique market. In no other market do buyers do so much to signal their quality. Colleges are buying the services of football recruits (who are selling their services). If you’re a college graduate you’re a seller, you are trying to sell your services to a buyer (a potential employer). In the realm of college football it is multimillion dollar college programs that are trying to convince buyers (football recruits) to allow them to sell them their football scholarships in exchange for their services.