My research interests are eclectic and diverse. My primary research interests are in signaling as a way of alleviating asymmetry in the marketplace. However, because of my background in statistics and research methods I’ve done work in a number of diverse areas from hybrid cars to counterfeit goods.
To date I’ve presented my work at the following conferences: the American Marketing Association Annual Winter Educator’s Conference, Informs Marketing Science Conference, the Academy of International Business Annual Meeting, the American Marketing Association Public Policy Conference, the Association of Consumer Research Annual Meeting, and the Society of Consumer Psychology Annual Meeting. I’ve posted slides from prior presentations in the subsections of this research page.
Below are links to my most recent articles:
Majid, Kashef A., and Mooweon Rhee (Forthcoming), “Firm/ Product Reputation and New Product Recalls”, Marketing Intelligence and Planning
Majid, Kashef A., and Hari Bapuji (Forthcoming), “Institutional Differences and Integration Difficulties: How Location of Headquarters and Component Sourcing Affect Firm Responsiveness”, International Marketing Review
Majid, Kashef A. (2017), “Drawing negative inferences from a positive country-of-origin image – Consumers use of COI and price levels to assess counterfeit drugs”, International Marketing Review, 34 (2), 293-310. Drawing negative inferences from a positive country-of-origin image – Near Final
Majid, Kashef A., and Cristel A. Russell (2015), “Giving green a second thought: Modeling the value retention of green products in the secondary market”, Journal of Business Research, 68 (5): 994-1002