In all of my classes I try to do something that creates a unique experience for students and helps to give them an advantage when they are on the job market. The classes I usually teach are as follows:
Mktg 460 – International Marketing
DSCI 259 – Applied Statistics and Research
Mktg 411 – Marketing Research
In this class we discuss contemporary marketing research techniques such as online marketing research and leveraging Google Analytics. We also conduct our own focus groups for the following clients: Giant Foods, The Joint, Sugar Shack. Students will learn how to complete and write a marketing research report.
For an outline of these courses please visit the UMW course catelog