This past fall students in Marketing 301 (Principles of Marketing) completed their augmented reality projects. The challenge was to use AR to its full benefit above and beyond a simple ad or a QR code. Anybody can scan a QR code and be taken to a video or a website, the challenge with AR is to use it in order to enhance a trigger image. I’ve posted two ads that did a great job at just that, to view the ads you’ll need to follow these instructions.
- First, download the HP Reveal app on your iPhone or Android phone. Then create a user account
- To view the first advertisement for Nike search for and follow kparker3
- Activate HP Reveal and scan the picture of the Nike shoe above
- To view the second advertisement for the Mercantile restaurant search for and follow damonkdixon
- Active HP Reveal and scan the picture of the menu also above