Augmented Reality – Merging the physical with the virtual

This semester we are experimenting with augmented reality in our principles of marketing (Mktg 301) class.  Students are taking a static image and then making it come to life using augmented reality.  The idea is to enable our students to use one of the emerging methods of advertising to create advertisements for our clients Dragonfly Yoga Studio, The Agora Coffee Shop, or the College of Business.  If you’re not sure what augmented reality is check out this video.

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