Voting rates among eligible students has historically been quite low. Less than 60% of students vote in federal elections and the rate is even lower for regional elections. This year’s presidential election can be decided by a few key states and Virginia is one of them. With over 500,000 students in the state of Virginia, students in Virginia could not only decide which candidate wins Virginia but also which candidate becomes the next President. This year’s Mktg 301 class was tasked with creating ads that encourage their peers to get out and vote, take a look, hopefully they work.