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Teaching
This coming semester our marketing research class (Mktg 411) will be conducting focus groups for regional businesses. We’ve partnered with the Sugar Shack, a local donut shop popular
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Advertising
My Principles of Marketing Class (Mktg 301) has been completing AR advertisements for two years now. The students come in with little knowledge of video editing and even
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Research
How would you rate a Ford? Do you place it among some of the coolest cars in the world? Probably not, but a Mustang is different. What this
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Advertising
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February 25, 2018
This year’s edition of Superbowl advertisements featured some fantastic adds from Alexa losing her voice to the Doritos advertisement. Critics have declared the Alexa advertisement as the unofficial
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Advertising
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December 20, 2017
This past fall students in Marketing 301 (Principles of Marketing) completed their augmented reality projects. The challenge was to use AR to its full benefit above and beyond
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