Latest
Research
admin |
February 23, 2019
Airbnb, Uber, Lyft, VRBO are unique in that they are not focused on attracting customers, instead they are focused on attracting sellers. Without sellers (those who would share
Read More
Advertising
admin |
December 21, 2018
This is the third year that my Principles of Marketing (Mktg 301) class has used augmented reality to create advertisements. Similar to years past, there were many outstanding
Read More
Research
admin |
November 15, 2018
Yesterday, I had the pleasure of presenting some of my latest research to our alumni. My latest research examines the growth of the sharing economy and focuses in
Read More
Public Policy
admin |
September 17, 2018
The Fairfax County Board of Supervisors recently voted on increased regulation pertaining to Airbnbs. The primary motivation for the new regulations was to eliminate commercial operators from operating
Read More
Teaching
This coming semester our marketing research class (Mktg 411) will be conducting focus groups for regional businesses. We’ve partnered with the Sugar Shack, a local donut shop popular
Read More
