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My Principles of Marketing Class (Mktg 301) has been completing AR advertisements for two years now. The students come in with little knowledge of video editing and even
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How would you rate a Ford? Do you place it among some of the coolest cars in the world? Probably not, but a Mustang is different. What this
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February 25, 2018
This year’s edition of Superbowl advertisements featured some fantastic adds from Alexa losing her voice to the Doritos advertisement. Critics have declared the Alexa advertisement as the unofficial
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December 20, 2017
This past fall students in Marketing 301 (Principles of Marketing) completed their augmented reality projects. The challenge was to use AR to its full benefit above and beyond
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Advertising
The new iPhone 8 comes with an augmented reality feature that allows the phone to transform static images such as a picture or the person sitting beside you
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